Greater Omaha offers a large and diverse workforce for employers of all sizes and industries. The Greater Omaha population not only possesses the education and demographic qualities that employers are looking for, but also the nationally recognized Midwest work ethic that is simply part of the fabric of the region.

Learn more about: Population Demographics, Race/Ethnicity Statistics, Age Statistics, Income Levels and Educational Attainment.

Population
Characterized by steady growth, the Greater Omaha Metropolitan Statistical Area (MSA) grew by 12.8 percent between 2000 and 2010 and is projected to grow another 5.5 percent by 2015.

The eight-county Metropolitan Statistical Area (MSA) consists of Cass, Douglas, Sarpy, Saunders and Washington counties in Nebraska, and Harrison, Mills and Pottawattamie counties in Iowa. The Omaha MSA has a population of 865,350. At the heart of this region is the city of Omaha itself. Located in Douglas County, the city of Omaha has a population of 408,958. Furthermore, more than 1.2 million people live within a 60-minute drive of Omaha.

2010 Population
	Population	Households	Density (pop/sq. mile)
Greater Omaha Total	865,350	335,075	196.4
Cass, NE	25,719	9,606	45.4
Douglas, NE	509,950	198,269	1,501.0
Sarpy, NE	156,455	58,063	632.8
Saunders, NE	20,015	8,025	26.4
Washington, NE	19,824	7,613	50.4
Harrison, IA	15,011	6,446	21.4
Mills, IA	15,108	5,505	34.3
Pottawattamie, IA	89,914	36,377	93.8
Decision Data Resources estimates applied to 2010 U.S. Census data. Source: U.S. Census Bureau, Decision Data

Race/Ethnicity
With a diverse cultural makeup, ethnic minorities comprise about 18 percent of Greater Omaha’s population
including a Hispanic populace of 9.0 percent.

2010 Race/Ethnicity
	Greater Omaha		City of Omaha
Total	865,350	%	408,958	%
White	714,090	82.5%	298,815	73.1%
Black	68,021	7.9%	55,950	13.7%
American Indian or Alaska Native	5,177	0.6%	3,391	0.8%
Asian	18,618	2.2%	10,014	2.4%
Some Other Race	37,150	4.3%	28,193	6.9%
Two or More Races	22,294	2.6%	12,269	3.0%

Hispanic Ethnicity	77,508	9.0%	53,553	13.1%
Not Hispanic or Latino	787,842	91.0%	355,405	86.9%
Decision Data Resources estimates applied to 2010 U.S. Census data. Source: U.S. Census Bureau, Decision Data

Age
Greater Omaha’s reputation as a vibrant, growing community has attracted a considerable population of young adults resulting in more than 36 percent of the population being under 25 years of age. In fact, the median age is 34.9 years compared to the U.S. median of 37.1 years. Among the many advantages Greater Omaha has to offer, this young demographic provides area employers a significant source of active, well-educated workers.

2010 Age
Greater Omaha Total	865,350	%
0 to 4	69,138	8.0%
5 to 14	125,106	14.5%
15 to 19	59,562	6.9%
20 to 24	59,466	6.9%
25 to 34	120,342	13.9%
35 to 44	114,817	13.3%
45 to 54	121,849	14.1%
55 to 64	95,780	11.1%
65 to 74	54,052	6.2%
75 to 84	30,988	3.6%
85+	14,228	1.6%
Median Age:	34.9
Decision Data Resources estimates applied to 2010 U.S. Census data. Source: U.S. Census Bureau, Decision Data

Income
When it comes to the median household income (HHI), Greater Omaha, once again, surpasses the national average. In 2010, the area’s median HHI was nearly $56,271, which compares favorably to the U.S. median HHI of $51,517. The most recent U.S. Census revealed a median HHI increase for Greater Omaha from just under $30,000 in 1990 to approximately $44,600 in 2000. This represents a dramatic increase of 49.1 percent. Additionally, the median HHI is expected to increase by another 9.2 percent by 2015 reaching nearly $62,000. These exceptional median HHI numbers are another way Greater Omaha is able to retain the caliber of workforce that companies find essential to their success.

2010 Household Income
Total Households	335,075	%
$0 - $15,000	24,517	10.3%
$15,000 - $24,999	31,734	9.5%
$25,000 - $34,999	35,351	10.6%
$35,000 - $49,999	47,401	14.1%
$50,000 - $74,999	68,582	20.5%
$75,000 - $99,999	50,269	15.0%
$100,000 - $149,999	43,648	13.0%
$150,000 +	23,574	7.0%
Average Hhld Income	$71,141
Median Hhld Income	$56,271
Per Capita Income	$27,876
Decision Data Resources estimates applied to 2010 U.S. Census data. Source: U.S. Census Bureau, Decision Data

Educational Attainment
Greater Omaha is a well-educated community. More than 91 percent of adults 25 years of age and older are high school graduates. The national average is 85 percent. In addition, Greater Omaha outperforms the national average for college graduates with 32.7 percent of adults achieving a bachelor’s degree or higher compared to 27.9 percent nationally. From business and education, to science, medicine, technology and the liberal arts, Greater Omaha is home to some of the nation’s leading colleges, universities and trade schools.

2010 Educational Attainment
	Greater Omaha	United States
Age 25+ Population
High School or Above	91.8%	85.1%
Bachelor's or Above	32.7%	27.9%
High School Graduate	27.3%	29.7%
Some College, No Degree	23.4%	19.9%
Associates Degree	8.4%	7.6%
Bachelor's Degree	22.0%	17.6%
Graduate Degree	10.7%	10.3%
Decision Data Resources estimates applied to 2010 U.S. Census data. Source: U.S. Census Bureau, Decision Data