| |
|
|
|
Site Selection Data
|
| greater omaha demographics
|
Greater Omaha offers a large and diverse workforce for employers of all sizes and industries. The Greater Omaha population not only possesses the education and demographic qualities that employers are looking for, but also the nationally recognized Midwest work ethic that is simply part of the fabric of the region. |
Learn more about: Population Demographics, Race/Ethnicity Statistics, Age Statistics, Income Levels and Educational Attainment.
Population Characterized by steady growth, the Greater Omaha Metropolitan Statistical Area (MSA) grew by 12.8 percent between 2000 and 2010 and is projected to grow another 5.5 percent by 2015. The eight-county Metropolitan Statistical Area (MSA) consists of Cass, Douglas, Sarpy, Saunders and Washington counties in Nebraska, and Harrison, Mills and Pottawattamie counties in Iowa. The Omaha MSA has a population of 865,350. At the heart of this region is the city of Omaha itself. Located in Douglas County, the city of Omaha has a population of 408,958. Furthermore, more than 1.2 million people live within a 60-minute drive of Omaha.
| 2010 Population |
| Population | Households | Density (pop/sq. mile) | Greater Omaha Total | 865,350 | 335,075 | 196.4 | | Cass, NE | 25,719 | 9,606 | 45.4 | | Douglas, NE | 509,950 | 198,269 | 1,501.0 | | Sarpy, NE | 156,455 | 58,063 | 632.8 | | Saunders, NE | 20,015 | 8,025 | 26.4 | | Washington, NE | 19,824 | 7,613 | 50.4 | | Harrison, IA | 15,011 | 6,446 | 21.4 | | Mills, IA | 15,108 | 5,505 | 34.3 | | Pottawattamie, IA | 89,914 | 36,377 | 93.8 | Decision Data Resources estimates applied to 2010 U.S. Census data. Source: U.S. Census Bureau, Decision Data |
Race/Ethnicity With a diverse cultural makeup, ethnic minorities comprise about 18 percent of Greater Omaha’s population including a Hispanic populace of 9.0 percent.
| 2010 Race/Ethnicity |
| Greater Omaha | City of Omaha | | Total | 865,350 | % | 408,958 | % | | White | 714,090 | 82.5% | 298,815 | 73.1% | | Black | 68,021 | 7.9% | 55,950 | 13.7% | | American Indian or Alaska Native | 5,177 | 0.6% | 3,391 | 0.8% | | Asian | 18,618 | 2.2% | 10,014 | 2.4% | | Some Other Race | 37,150 | 4.3% | 28,193 | 6.9% | | Two or More Races | 22,294 | 2.6% | 12,269 | 3.0% |
|
|
|
|
| | Hispanic Ethnicity | 77,508 | 9.0% | 53,553 | 13.1% | | Not Hispanic or Latino | 787,842 | 91.0% | 355,405 | 86.9% | Decision Data Resources estimates applied to 2010 U.S. Census data. Source: U.S. Census Bureau, Decision Data |
Age Greater Omaha’s reputation as a vibrant, growing community has attracted a considerable population of young adults resulting in more than 36 percent of the population being under 25 years of age. In fact, the median age is 34.9 years compared to the U.S. median of 37.1 years. Among the many advantages Greater Omaha has to offer, this young demographic provides area employers a significant source of active, well-educated workers.
| 2010 Age | | Greater Omaha Total |
| 865,350 | % | | 0 to 4 |
| 69,138 | 8.0% | | 5 to 14 |
| 125,106 | 14.5% | | 15 to 19 |
| 59,562 | 6.9% | | 20 to 24 |
| 59,466 | 6.9% | | 25 to 34 |
| 120,342 | 13.9% | | 35 to 44 |
| 114,817 | 13.3% | | 45 to 54 |
| 121,849 | 14.1% | | 55 to 64 |
| 95,780 | 11.1% | | 65 to 74 |
| 54,052 | 6.2% | | 75 to 84 |
| 30,988 | 3.6% | | 85+ |
| 14,228 | 1.6% | | Median Age: |
| 34.9 |
| Decision Data Resources estimates applied to 2010 U.S. Census data. Source: U.S. Census Bureau, Decision Data |
Income When it comes to the median household income (HHI), Greater Omaha, once again, surpasses the national average. In 2010, the area’s median HHI was nearly $56,271, which compares favorably to the U.S. median HHI of $51,517. The most recent U.S. Census revealed a median HHI increase for Greater Omaha from just under $30,000 in 1990 to approximately $44,600 in 2000. This represents a dramatic increase of 49.1 percent. Additionally, the median HHI is expected to increase by another 9.2 percent by 2015 reaching nearly $62,000. These exceptional median HHI numbers are another way Greater Omaha is able to retain the caliber of workforce that companies find essential to their success.
| 2010 Household Income | | Total Households | 335,075 | % | | $0 - $15,000 | 24,517 | 10.3% | | $15,000 - $24,999 | 31,734 | 9.5% | | $25,000 - $34,999 | 35,351 | 10.6% | | $35,000 - $49,999 | 47,401 | 14.1% | | $50,000 - $74,999 | 68,582 | 20.5% | | $75,000 - $99,999 | 50,269 | 15.0% | | $100,000 - $149,999 | 43,648 | 13.0% | | $150,000 + | 23,574 | 7.0% | | Average Hhld Income | $71,141 |
| | Median Hhld Income | $56,271 |
| | Per Capita Income | $27,876 |
| Decision Data Resources estimates applied to 2010 U.S. Census data. Source: U.S. Census Bureau, Decision Data |
Educational Attainment Greater Omaha is a well-educated community. More than 91 percent of adults 25 years of age and older are high school graduates. The national average is 85 percent. In addition, Greater Omaha outperforms the national average for college graduates with 32.7 percent of adults achieving a bachelor’s degree or higher compared to 27.9 percent nationally. From business and education, to science, medicine, technology and the liberal arts, Greater Omaha is home to some of the nation’s leading colleges, universities and trade schools.
| 2010 Educational Attainment |
|
|
| Greater Omaha | United States |
| Age 25+ Population |
|
|
|
| High School or Above |
| 91.8% | 85.1% |
| Bachelor's or Above |
| 32.7% | 27.9% |
| High School Graduate |
| 27.3% | 29.7% |
| Some College, No Degree |
| 23.4% | 19.9% |
| Associates Degree |
| 8.4% | 7.6% |
| Bachelor's Degree |
| 22.0% | 17.6% |
| Graduate Degree |
| 10.7% | 10.3% |
| Decision Data Resources estimates applied to 2010 U.S. Census data. Source: U.S. Census Bureau, Decision Data |
|
|
|
|
|