Greater Omaha offers a large and diverse workforce for employers of all sizes and industries. The Greater Omaha population not only possesses the education and demographic qualities that employers are looking for, but also the nationally recognized Midwest work ethic that is simply part of the fabric of the region.

Learn more about: Population Demographics, Race/Ethnicity Statistics, Age Statistics, Income Levels and Educational Attainment.

Population

Characterized by steady growth, the Greater Omaha Metropolitan Statistical Area (MSA) grew by 9.4 percent
between 2000 and 2009 and is projected to grow another 2.3 percent by 2014.

The eight-county Greater Omaha MSA consists of Douglas, Sarpy, Saunders, Cass and Washington counties in Nebraska and Pottawattamie, Harrison and Mills counties in Iowa, which make it the 60^th largest MSA in the country. At the heart of this region is the city of Omaha itself. Located in Douglas County, Omaha has a population of more than 438,000 within the city limits and is the nation’s 40^th largest city. Furthermore, more than 1.2 million people live within a 60-minute drive of Omaha.

2009 Population
	Population	Households	Density (pop/sq. mile)
Greater Omaha Total	838,855	315,812	190.4
Cass, NE	25,314	9,939	44.7
Douglas, NE	503,249	182,928	1,481.2
Sarpy, NE	153,561	57,859	621.1
Saunders, NE	20,041	8,261	26.4
Washington, NE	19,982	7,525	50.8
Harrison, IA	15,009	6,418	21.4
Mills, IA	14,973	5,518	34.0
Pottawattamie, IA	86,746	37,364	90.5
Source: U.S. Census Bureau, Decision Data

Race/Ethnicity

With a diverse cultural makeup, ethnic minorities comprise about 15 percent of Greater Omaha’s population
including a Hispanic populace of 7.7 percent. Between 1990 and 2000, the area’s total minority population
increased by more than 60 percent while the total non-minority residents increased 5.7 percent. It is projected
that Greater Omaha’s minority population will grow by another 12.0 percent in the next five years with the
Hispanic segment increasing 10.8 percent over the same period.

2009 Race/Ethnicity
	Greater Omaha		City of Omaha
Total	838,855	%	438,000	%
White	712,154	84.9%	328,500	75.0%
Black	57,085	6.8%	54,750	12.5%
American Indian or Alaska Native	1,766	0.2%	876	0.2%
Asian	10,743	1.3%	6,132	1.4%
Some Other Race	31,176	3.7%	28,908	6.6%
Two or More Races	25,951	3.1%	18,834	4.3%

Hispanic Ethnicity	62,907	7.5%	50,370	11.5%
Not Hispanic or Latino	775,968	92.5%	387,630	88.5%
Source: U.S. Census Bureau, Decision Data

Age

Greater Omaha’s reputation as a vibrant, growing community has attracted a considerable population of young adults resulting in more than 35 percent of the population being under 25 years of age. In fact, the median age is 35.0 years compared to the U.S. median of 37.1 years. Among the many advantages Greater Omaha has to offer, this young demographic provides area employers a significant source of active, well-educated workers.

2009 Age
Greater Omaha Total	838,875	%
0 to 4	66,908	8.0%
5 to 14	102,939	14.4%
15 to 19	58,617	7.0%
20 to 24	58,382	7.0%
25 to 34	114,183	13.6%
35 to 44	114,168	13.6%
45 to 54	120,497	14.4%
55 to 64	90,352	10.8%
65 to 74	50,614	6.0%
75 to 84	31,388	3.7%
85+	12,775	1.5%
Median Age:	35.0
Source: U.S. Census Bureau, Decision Data

Income

When it comes to the median household income (HHI), Greater Omaha, once again, surpasses the national
average. In 2009, the area’s median HHI was nearly $59,130 compared to $53,684 for the nation, which
appears to be an enduring trend. The most recent U.S. Census revealed a median HHI increase for Greater Omaha from just under $30,000 in 1990 to approximately $44,600 in 2000. This represents a dramatic increase of
49.1 percent. Additionally, the median HHI is expected to increase by another 10.0 percent by 2014 reaching nearly $66,000. These exceptional median HHI numbers are another way Greater Omaha is able to retain the caliber of workforce that companies find essential to their success.

2009 Household Income
Total Households	315,812	%
$0 - $15,000	25,800	8.2%
$15,000 - $24,999	28,087	8.9%
$25,000 - $34,999	30,983	9.8%
$35,000 - $49,999	46,390	14.7%
$50,000 - $74,999	66,800	21.2%
$75,000 - $99,999	46,943	14.9%
$100,000 - $149,999	45,737	14.5%
$150,000 +	25,072	7.9%
Average Hhld Income	$67,576
Median Hhld Income	$59,130
Per Capita Income	$26,013
Source: U.S. Census Bureau, Decision Data

Educational Attainment

Greater Omaha is a well-educated community. More than 91 percent of adults 25 years of age and older are
high school graduates. The national average is 85 percent. In addition, Greater Omaha outperforms the national
average for college graduates with 33.2 percent of adults achieving a bachelor’s degree or higher compared to 28.0 percent nationally. From business and education, to science, medicine, technology and the liberal arts, Greater Omaha is home to some of the nation’s leading colleges, universities and trade schools.

2009 Educational Attainment
	Greater Omaha	United States
Age 25+ Population
High School or Above	91.3%	84.9%
Bachelor's or Above	33.3%	28.0%
High School Graduate	28.1%	30.0%
Some College, No Degree	20.9%	19.4%
Associates Degree	9.0%	7.5%
Bachelor's Degree	22.2%	17.6%
Graduate Degree	11.1%	10.4%
Source: U.S. Census Bureau, Decision Data