Greater Omaha offers a large and diverse workforce for employers of all sizes and industries. The Greater Omaha population not only possesses the education and demographic qualities that employers are looking for, but also the nationally recognized Midwest work ethic that is simply part of the fabric of the region.

Learn more about: Population Demographics, Race/Ethnicity Statistics, Age Statistics, Income Levels and Educational Attainment.

Population
Characterized by steady growth, the Greater Omaha Metropolitan Statistical Area (MSA) grew by 14.9 percent between 2000 and 2011 and is projected to grow another 7.3 percent by 2016.

The eight-county Metropolitan Statistical Area (MSA) consists of Cass, Douglas, Sarpy, Saunders and Washington counties in Nebraska, and Harrison, Mills and Pottawattamie counties in Iowa. The Omaha MSA has a population of 888,959. At the heart of this region is the city of Omaha itself. Located in Douglas County, the city of Omaha has a population of 419,041. Furthermore, nearly 1.3 million people live within a 60-minute drive of Omaha.

2012 Population
	Population	Households	Density (pop/sq. mile)
Greater Omaha Total	888,859	342,936	202.0
Cass, NE	25,082	9,823	45.0
Douglas, NE	529,915	207,838	1613.4
Sarpy, NE	166,881	60,228	689.3
Saunders, NE	21,158	8,122	28.2
Washington, NE	20,594	8,086	52.8
Harrison, IA	14,765	5,851	21.2
Mills, IA	15,245	5,640	34.8
Pottawattamie, IA	95,319	37,348	100.3
Source: Applied Geographic Solutions; U.S. Census Bureau

Race/Ethnicity
With a diverse cultural makeup, ethnic minorities comprise 19.9 percent of Greater Omaha’s population including a Hispanic populace of 9.7 percent.

2012 Race/Ethnicity
	Greater Omaha		City of Omaha
Total	888,959	%	419,043	%
White	712,305	80.1%	294459	70.3%
Black	71,447	8.0%	56,899	13.6%
American Indian or Alaska Native	6,331	0.7%	4,003	1.0%
Asian	20,319	2.3%	11,300	2.7%
Some Other Race	6,680	0.8%	5,226	1.2%
Two or More Races	71,877	8.1%	47,156	11.3%
Hispanic Ethnicity	86,520	9.7%	59,350	14.2%
Not Hispanic or Latino	802,439	90.3%	359,692	85.8%
Source: Applied Geographic Solutions; U.S. Census Bureau

Age
Greater Omaha’s reputation as a vibrant, growing community has attracted a considerable population of young adults resulting in more than 35 percent of the population being under 25 years of age. In fact, the median age is 35.0 years compared to the U.S. median of 37.5 years. Among the many advantages Greater Omaha has to offer, this young demographic provides area employers a significant source of active, well-educated workers.

2012 Age
Greater Omaha Total	888,959	%
0 to 4	67,989	7.7%
5 to 14	128,115	14.4%
15 to 19	62,245	7.0%
20 to 24	59,468	6.7%
25 to 34	126,242	14.2%
35 to 44	115,137	12.9%
45 to 54	121,862	13.7%
55 to 64	102,405	11.5%
65 to 74	58,045	6.5%
75 to 84	32,358	3.6%
85+	15,133	1.7%
Median Age:	35.0
Source: Applied Geographic Solutions; U.S. Census Bureau

Income
When it comes to the median household income (HHI), Greater Omaha, once again, surpasses the national average. In 2012, the area’s median HHI was $57,181, which compares favorably to the U.S. median HHI of $53,133. The most recent U.S. Census revealed a median HHI increase for Greater Omaha from just under $30,000 in 1990 to approximately $44,671 in 2000. This represents a dramatic increase of 49.1 percent. Additionally, the median HHI is expected to increase by another 12.9 percent by 2017 reaching nearly $64,000. These exceptional median HHI numbers are another way Greater Omaha is able to retain the caliber of workforce that companies find essential to their success.

2012 Household Income
Total Households	342,939	%
$0 - $15,000	33,248	9.7%
$15,000 - $24,999	34,021	9.9%
$25,000 - $34,999	35,601	10.4%
$35,000 - $49,999	48,247	14.1%
$50,000 - $74,999	67,101	19.6%
$75,000 - $99,999	49,012	14.3%
$100,000 - $149,999	48,114	14.3%
$150,000 +	26,592	7.8%
Average Hhld Income	$71,380
Median Hhld Income	$57,181
Per Capita Income	$27,536
Source: Applied Geographic Solutions; U.S. Census Bureau

Educational Attainment
Greater Omaha is a well-educated community. More than 90 percent of adults 25 years of age and older are high school graduates. The national average is 85 percent. In addition, Greater Omaha outperforms the national average for college graduates with 32.0 percent of adults achieving a bachelor’s degree or higher compared to 27.9 percent nationally. From business and education, to science, medicine, technology and the liberal arts, Greater Omaha is home to some of the nation’s leading colleges, universities and trade schools.

2012 Educational Attainment
	Greater Omaha	United States
Age 25+ Population
High School or Above	90.8%	85.0%
Bachelor's or Above	32.0%	27.9%
High School Graduate	26.8%	28.9%
Some College, No Degree	24.2%	20.6%
Associates Degree	7.9%	7.5%
Bachelor's Degree	21.6%	17.6%
Graduate Degree	10.4%	10.3%
Source: Applied Geographic Solutions; U.S. Census Bureau